GRAPHICS

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To compliment the sparkling new design of the Number One office in the Victoria Island business district of Lagos a new brand identity was also generated.  The site was noted for its previous blue-glazed pyramid-shaped office building from the 1980s that became a local landmark in the city.  To both represent this historic facet and to reference the Grade-A nature of the re-development project both the building’s name and the diamond pattern logo were generated to denote quality and style.  A palette of cool blues and greys similarly reflect the quintessential style of the building and its surroundings, sitting alongside Lagos’s major new Eco Atlantic City mega-development.

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Located at the centre what was of a cluster of five Victorian-era psychiatric hospitals in Epsom, now mostly re-developed as housing, the chapel building is also being re-configured and re-purposed for a new life as a community arts centre.  It will respect and display, via a permanent exhibition, the intriguing history of the site including the ground-breaking music-therapy work undertaken in the chapel itself, along with providing an arts / education focus for the locality.  To reflect this change of use a new brand has been created, the Horton, to generate a specific identity for the new role whilst also speaking of its past: carefully crafted by Steve Trimm who is also masterminding the design vision for the exhibition and overall ethos of the arts centre.

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Inveran

SCOTLAND

Founded in Edinburgh in 1971, then moving to Fife, Inveran established themselves as a major player handcrafting bagpipes for some of the most famous pipers all over the world.  Although a well-known name in their field Inveran’s branding and on-line presence was somewhat ad-hoc so when they crossed paths with HCM’s bagpipe playing founder, Hilary Clayton-Mitchell, she offered to help them overhaul their image.  The logo and overall branding were modernised and a much more design-focussed and user-friendly website generated with bespoke photography of their products also undertaken by HCM.  Inveran has since relocated to the USA where it maintains its Scottish craftsmanship traditions.

WAYFINDING

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In addition to the architectural and interior design services on this signature office redevelopment HCM also provided a full-suite of interior and exterior signage.  This covered direct branding on the building itself, at roof level; a series of totem and directional signs defining the main entrances and on-site circulation; along with branded and directional signage in the main reception and public spaces.  Designs for the signage system took their cue from the diamond pattern logo – also expressed in the façade design – to generate a cohesive array of exciting three-dimensional forms and super-graphic elements across the site.

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Studio 1E: 03

10 Barley Mow Passage

Chiswick

London

W4 4PH